Jewelry Ad Campaign for Sales Conversion

I managed a targeted Facebook and Instagram ad campaign for Gotaglamour, a jewelry business, with the primary goal of driving sales through messaging conversations on WhatsApp. The campaign featured luxurious ad creatives, festive messaging (e.g., “Celebrate Eid Mubarak”), and compelling offers like “Buy One, Get One 20% Off” and “50% Off” to attract customers and encourage purchases during a key sales period.

Key Metrics (March 2022 – April 2022)

• Total Spend: $24.94
• Impressions: 26,112
• Reach: 19,597
• CTR (Click-Through Rate): 4.049% (well above the jewelry industry average of ~1-2%)
• Link Clicks: 715
• CPC (Cost Per Click): $0.02 (highly cost-efficient)
• Results: 305 messaging conversations
• Cost Per Result: $0.08 per messaging conversation

Campaign Visuals

The ads showcased Gotaglamour’s elegant jewelry collections, including necklaces, earrings, and rings, displayed against luxurious backdrops. I designed multiple ad formats, such as single-image and carousel ads, with clear calls-to-action like “Chat on WhatsApp” to drive inquiries. Strategic offers and festive copy were used to tap into seasonal demand, boosting engagement and purchase intent.

My Role

Crafted visually stunning ad creatives and persuasive copy tailored to Gotaglamour’s brand identity.
Targeted jewelry enthusiasts and festive shoppers, optimizing for high-intent audiences in key demographics.
Managed campaign setup, including placements on Facebook and Instagram, and adjusted bids for cost efficiency.
Monitored performance daily, analyzing data to refine targeting and maximize sales conversions.
Results & Insights

The campaign delivered outstanding results, achieving a 4.049% CTR—far surpassing industry benchmarks—and a $0.02 CPC, reflecting highly efficient ad delivery. The 305 messaging conversations at just $0.08 each indicate strong potential for sales, as WhatsApp inquiries for jewelry often lead to direct purchases. The success was driven by combining luxurious visuals, timely offers, and precise targeting. To further improve, I’d test video ads or retargeting campaigns to convert more conversations into confirmed sales.

Why This Matters

This campaign demonstrates my ability to drive sales for an e-commerce jewelry brand like Gotaglamour through strategic ad design and optimization. It highlights my expertise in creating high-converting campaigns on a limited budget, blending creativity with data-driven decisions to deliver measurable business impact.

Tools Used: Facebook Ads Manager, Canva (for ad design), WhatsApp Business

Skills Showcased: Digital Marketing, Ad Creative Design, Audience Targeting, Sales Conversion Optimization

Facebook Ads Campaign Management: Driving Engagement and Results

Project Overview

I managed a series of targeted Facebook ad campaigns for [insert client name/brand or “a client” if anonymized], focusing on driving traffic, engagement, and conversions. The campaigns ran with a modest budget, delivering impressive results through strategic targeting, compelling creatives, and continuous optimization.

Key Metrics (March 2022 – April 2022)

Total Spend: $301.01
Impressions: 151,016
Reach: 136,608
Average CTR: 2.169% (well above industry benchmarks)
Link Clicks: 2,649
Average CPC: $0.09
Standout Campaign Highlights:
Traffic Campaign: Achieved a 7.189% CTR and $0.01 CPC, generating 473 Instagram profile visits at $0.01 per visit.
New Sales Campaign: Delivered 305 messaging conversations at $0.08 each, with a 4.049% CTR and $0.02 CPC.
My Role

Designed and launched multiple campaigns with varied objectives (traffic, engagement, conversions).
Optimized ad creatives and audience targeting to maximize ROI.
Monitored performance daily, adjusting bids and budgets to improve efficiency.
Analyzed data to identify high-performing ads and scale their impact.
Results & Insights

The campaigns outperformed expectations, with several achieving CTRs as high as 7.189% and CPCs as low as $0.01, showcasing cost-effective engagement. The Traffic Campaign stood out for its exceptional click-through rate, proving the power of precise audience segmentation and eye-catching visuals. However, some campaigns showed inconsistent results, highlighting opportunities for further testing with creatives and audience refinements.

Why This Matters

This project demonstrates my ability to manage end-to-end ad campaigns, from setup to optimization, while delivering measurable results on a tight budget. It reflects my data-driven approach and knack for turning insights into action, ensuring every dollar spent drives maximum impact.

Tools Used: Facebook Ads Manager, Audience Insights, Creative Studio

Skills Showcased: Digital Marketing, Campaign Optimization, Data Analysis, Audience Targeting